集團簡介

社徽社歌 輝煌歷程

領袖題詞

隸屬沿革  集團報刊
集團報刊
大眾日報 齊魯晚報 農村大眾 生活日報 魯中晨報 半島都市報 經濟導報 大眾電腦報 小記者 青年記者

大眾日報 
    大眾日報創刊于1939年1月1日,是中共山東省委機關報,也是我國報業史上連續出版時間最長的黨報。它忠實地記錄了山東人民在黨的領導下進行革命和建設的偉大歷程。
大眾日報的成長受到黨和國家幾代領導人的親切關懷。在創刊一周年前夕,毛澤東同志為報紙題詞;創刊50財年之際,鄧小平同志題詞祝賀;1998年12月31日,江澤民同志又為大眾日報創刊60周年題詞——“永遠與人民大眾在一起”。
    大眾日報對開12版,是山東政治、經濟、科技、文化、的信息總匯。她以“立足山東、面向全國、走向世界”為宗旨,在每日8個新聞版的基礎上,設有大眾周末、社會周刊、大眾書畫等十幾種專刊專版,并創辦了香港商報山東專版和國際日報山東專版,其報道貼近改革開放和經濟建設的前沿陣地,翔實、準確、權威,在全國報界具有廣泛的影響,日發行量40.5萬份。大眾日報是黨和人民的喉舌,是中共山東省委、省政府實施領導的重要輿論陣地。她堅持正確的輿論導向,認真宣傳黨的路線、方針、政策,在繼承優良傳統的基礎上不斷創新,形成了權威性、指導性與可讀性的統一,突出典型報道、深度報道重頭戲和積極發揮政策宣傳率濟宣傳、時事評論、輿論監督等職能的鮮明特色,贏得了各級領導和理論、企業界的肯定和贊揚。
作為大眾報業集團的母報,大眾日報擁有雄厚的采編力量,他們多次在中國新聞獎等國家級獎項中獲得榮譽,度在全國省報編校質量抽查評比中獲優勝獎。新千年伊始,該報的電子版通過報社自己因特網站——大眾網發往世界各地,大眾日報這一具有60余年歷史的報紙媒體,在新世紀來臨之際,迎來了蓬勃發展的春天。

齊魯晚報
    齊魯晚報創刊于1988年1月1日,鄧小平同志為她題寫報頭,是山東省首家進入市場的生活類報紙,經過12年的改革和發展,已成長為彩色印刷,日出4開32版、周五48版,日均發行量逾72萬份,年廣告收入1.8億元,全省發行理最大、廣告收入最高的省級晚報。
    齊魯晚報以“堅持正確的輿論導向、全心全意為人民服務”為辦報宗旨,服務大局,注重貼近性、服務性,雅俗共賞而不媚俗,形成了獨具特色的辦報風格。1997年以來,連續三年被評為“山東省十報紙”,1998、1999年連續兩年被中宣部確定為“全國新聞界精神文明示范單位”。
    自1992年起,齊魯晚報率先在山東報界實施綜合改革,逐步建立起按成績、貢獻取酬的分配機制和“能者上、庸者下”的用人機制,形成了“競爭、拼搏、嚴謹、協作的齊魯晚報精神、“學習、創新、發展”的工作方針和爭創“一流辦報質量、一流發行量、一流廣告收入的”的“三個一”奮斗目標。齊魯晚報運用衛星傳輸報紙技術,在省內外建立了北京、沈陽、青島、煙臺、臨沂等18個傳版分印點,與濟南同時開印。以齊魯晚報為中樞的全國省級晚報信息交換網絡于1996年9月建成。

農村大眾
    農村大眾是大眾日報的農村版,創刊近50年來,始終以服務農村、服務農民、服務農業為宗旨,認真宣傳黨的路線、方針、政策,積極傳播科技知識,全方位提供市場信息和致富門路,全心全意為農民排憂解難,以其權威性、服務性、可讀性和實用性,贏得了廣大讀者的厚愛,成為千萬農民奔小康的良師益友。
農村大眾的宣傳內容有三個定位:農村基層干部和農口的工作指導報,農民群眾和個體私營者的發財致富報,是鄉鎮企業和涉農企業的信息服務報。現為4開4版,一版為綜合要聞版,二版為實用經濟信息版,三版為農技博覽,四版為生活專刊。
    農村大眾辦報質量、發行量及廣告收入居全國農民報首位。1997年被評為山東省“十佳”報紙。

生活日報
    《生活日報》是山東省第一份生活類晨報,創刊于1997年1月1日,日發行量40萬份,系山東省十佳報紙之一,省“青年文明號”獲得者。《生活日報》以“面向城市、貼近生活、服務百姓、進入家庭”的辦報風格和特色深受廣大讀者歡迎,被譽為齊魯報界的一匹“黑馬”。
    《生活日報》4開24版,周五4開32版,辟有生活新聞、城市新聞、省內新聞、國內新聞、國際新聞、文化新聞、體育新聞、參考消息、生活焦點、新聞縱深等新聞版塊;球周刊、家周刊、健康周刊、法制周刊、過日子周刊、教育導刊、大眾證券、大眾收藏、大眾視點、娛樂時空、未來記者、生活資訊、漫畫等專刊類版塊;以及汽車時代、房產家居、電子網絡、時尚休閑、健康家園等經濟版塊,內容豐富、版式新穎、精彩紛呈。
    《生活日報》自創刊以來,通過購物贈報、山航配報、向省級高教博士生導師贈報等系列發行措施,不斷優化讀者結構,加大高層次讀者所占比重;實現了全省六地市衛星傳版同步印刷,社會影響力不斷擴大。

魯中晨報
    《魯中晨報》由大眾日報淄博分社與《生活日報》聯合承辦,創刊于1999年7月1日,是一份面向城市居民的省級地域性生活類晨報,4開20版,周末24版。該報立足淄博、魯中,面向全國,日發行量突破10萬份,是魯中地區發行量最大的報紙。
    《魯中晨報》以新聞當家,折射生活百態,集實用性、服務性、可讀性于一體,辟有《魯中新聞》、《生活焦點》、《大眾視點》、《淄博新聞》、《文化新聞》、《體育新聞》、《國內新聞》、《國際新聞》等新聞版面,并設立了《教育導刊》、《健康周刊》、《大眾收藏》、《過日子周刊》、《家周刊》、《球周刊》等專刊,均具有鮮明特色。

半島都市報    

  《半島都市報》是綜合類都市晨報,是大眾報業集團(大眾日報社)系列報刊之一,由青島分社承辦,1999年8月9日正式創刊,全國刊號,日報,四開。《半島都市報》山東半島地區版數最多、發行量最大、覆蓋最密集的綜合日報,是國內外企業爭奪山東半島市場,尤其是青島市場的首選主打媒體。 《半島都市報》2000年8月9日出版100版,當日廣告收入100萬元,發行量30萬份;2001年8月9日出版232版,當日廣告收入300萬元,山東半島地區銷售逾48萬份。從2001年10月31日起逢周五出48版,周三、周四出40版,周一、周日出24版,周六出28版,預計全年廣告收入8000萬元,11月份日均發行量超過40萬份,是山東半島地區增長勢頭最迅猛的報紙,被國家新聞出版總署領導譽為“創造了山東報業發展史上的奇跡”。報紙新聞、體育、證券、周刊四大版塊精彩紛呈,新近創辦的24版《大周末》更是讓讀者胃口大開。 《半島都市報》的口號是“展現都市風采,品味現代生活”。辦成一張內容豐富、形式新穎、市民喜聞樂見的現代化都市報,是報紙旗幟鮮明的特色。努力把握經濟生活脈搏,為市民的衣、食、住、行提供咨詢和服務,則是報紙永恒的追求目標。報紙時刻堅持正確的輿論導向,高揚時代主旋律,宣傳市政府關于國計民生的重大措施,針對社會存在的難點、熱點問題,敢說真話,富有藝術性地進行輿論監督。 《半島都市報》實行嶄新的管理機制。面向社會廣泛搜集人才、大膽使用人才、建立健全獎優罰劣的考核機制,個人收入按考核業績分配,上不封頂,下不保底,不搞平均主義。 《半島都市報》重視報業經營管理,逐步建立起以報紙為依托,以廣告、發行、印刷為主要產業,多種經營、全面發展的報業經營實體,擁有固定資產近2億元。 《半島都市報》編輯部下設總編室、政教新聞部、經濟新聞部、熱線新聞部、專刊部、經濟專刊部、體育部、證券部等,擁有一支業務精、素質高、能戰斗的新聞采編隊伍,采編人員120多人,其中中級職稱以上者30多人。 《半島都市報》走“按新聞規律辦事”的路子,辦報口號是“展現都市風采,品味現代生活”,編輯思想是“恪守職業道德,遵循新聞規律,注重新聞價值,講究新聞方法”,及時生動地還原新聞,客觀準確地再現事件,具體周到地服務百姓。

經濟導報
   經濟導報是由大眾報業集團(大眾日報社)主辦的,山東惟一的強勢財 經類報紙,豪華,理性,前衛,實用,目標讀者定位為經濟組織中中層以上 的管理者、經營者、決策者和投資者,政府機關中從事經濟管理工作的干 部,以及關心經濟的城市白領。該報以打造21世紀的主流媒體為奮斗目標, 以做成山東人的華爾街日報為辦報追求,以“理性、個性、公信力”為核心 價值觀。
  在內容上,經濟導報強調并堅持“新聞事件化,思想人物化,知識通俗 化,數字形象化”,冷靜地關注經濟走勢和財經熱點,權威地回答社會和經 濟發展中最為緊迫的問題,力爭成為主流人群信息、思想、觀念的來源;在 營銷上,經濟導報堅持走郵發與自辦發行相結合的路子,立足山東,輻射全 國,目前已成功覆蓋全省十七市中小以上企業和政府機關,并走上發達城市 的零售報攤,正在成為行為能力強的社會主流人群所信賴和倚重的媒介;在 文章風格上,強調精確、有洞察力、有深度,追求文采、通俗和親和力。

大眾電腦報
    《大眾電腦報》是大眾報業集團創辦的第八張報紙,于2000年9月28日創刊。報紙定位面向電腦初學者和渴求電腦知識的讀者,以及部分電腦專業技術人員,包括家用電腦用戶、大中專學生、中小學生、黨政企事業單位的年輕工作人員等。
    報紙分為新聞版塊、軟件頻道、硬件社區、服務在線和網絡空間五個部分。內容以實用知識為主,兼顧業界新聞及市場分析。主要突出以下“四性”:新聞性—突出地域特色;普及性—不僅僅辦給電腦界的專業技術人員看,而是面向大眾讀者;實用性—著眼于提高讀者上機操作的實際應用能力;知識性—通過對最新電腦、網絡信息的報道和有關的科普文章,開闊讀者的視野。
    《大眾電腦報》逢周四出版,每份定價1元,全年定價50元

小記者
 《小記者》雜志由大眾報業集團主辦,是全國惟一經新聞出版署批準,面向全國發行的青少年新聞性刊物。
 《小記者》雜志以展現校園生活,傳授新聞知識,提高中小學生的寫作能力、觀察思考能力和社會交往能力為宗旨,是一本既有新聞特色,又融文學性、知識性、趣味性、服務性為一體的期刊,被譽為“未來記者的搖籃”,獨特的開本、精美的印刷、清新大方的設計風格使其在全國同類刊物中獨樹一幟。
 《小記者》自面世以來,以準確獨特的定位、清新活潑的風格得到了廣大讀者的喜愛。1995年,成立了山東省第一家小記者通訊社——大眾日報小記者通訊社,已建立小記者站百余家,擁有小記者達數千名。
 《小記者》雜志于7月1日 再次隆重改版,并推出“尋找六一幸運之星”、“赴京采訪交流”、“高考免費直通車”、“幫您報志愿”、“救助貧困學子”等一系列的活動。
  歡迎投稿、歡迎訂閱、 歡迎加入小記者通訊社!


青年記者
    《青年記者》創刊于1941年,是國內創刊最早的新聞專業期刊。
    《青年記者》雙月刊本著“創造新風格新設計,追求高品味高質量”的辦刊宗旨,以新聞工作者和通訊員、新聞寫作愛好者為主要讀者群,在刊物內容和版面設計上不斷求新,并吸引了一大批國內外知名學者成為固定撰稿人,其學術品味得到新聞界同仁的廣泛認同。每年一屆的全省“業余記者十佳評選”、“記者論壇”等活動,使該刊的社會影響不斷擴大。《新聞出版報》已連續5年對該刊作全方位的介紹和宣傳,其所刊發的文章多次被其他報刊轉載、摘引。目前,該刊已在全國同類期刊中率先實現了經濟獨立核算,并成功創辦了子刊《小記者》。

Newspapers and Periodicals

Dazhong Daily

Dazhong Daily started its publication on January 1, 1939. It is the CPC Shandong Provincial Party Committee's organ, holding the record for being the longest continuously published party newspaper. It truly records the great course that the people of Shandong carry on the revolution and construction under the leadership of CPC.

The growth of Dazhong Daily receives the cordial care of several generations of leaders of party and country. Shortly before its first anniversary of publication, comrade Mao Zedong writes inscription for the newspaper; comrade Deng Xiaoping writes inscription to congratulate its 50 anniversary; On December 31, 1998, comrade Jiang Zemin writes inscription for Dazhong Daily in its 60th anniversary --"stay with the people and masses forever".

As the information congregation of Shandong politics, economy, science and technology, culture, the 12-page broadsheet Dazhong Daily has a circulation of 400,000 copies.

For the aim of "basing on Shandong, facing the whole country, moving towards the world", on the foundation of 8 news pages, Dazhong Daily also has more than ten kinds of special editions, such as Dazhong Weekend, Social Weekly, Calligraphy and Painting, etc.. It also establishes Shandong special edition of Hong Kong Commerce Daily and International Daily.

Its full, accurate and authoritative reports come close to the reform and opening up to the outside world and forward position of economic construction, having extensive influence in the national newspaper circles.

Dazhong Daily is the mouthpiece of the party and the people. It is an important public opinion battlefield of the CPC Shandong Provincial Party Committee and Shandong provincial government.

Dazhong Daily adheres to the correct guiding role of the mass media, propagating the route and the policy of the party conscientiously, innovating constantly on the basis of carrying on the fine tradition, forming the unity of the authoritativeness, guidance and readability. By stressing the typical reporting, the in-depth reporting and giving play to the distinct characteristic, Dazhong Daily has gained the affirmation and commendation of leaders at all levels and the theory, business circles.

As the mother newspaper of Dazhong News Group, Dazhong Daily has rich strength of gathering and editing news. It obtains many honors in the Chinese news awards, national-level news awards and newspaper proofreading contest.

At the beginning of new millennium, Dazhong Daily launches its electronic edition through Dazhong Net (Dzwww.com). When new century comes, it welcomes a vigorous spring.


The Qilu Evening News

With the highest circulation and advertising revenue in the Shandong Province of China, The Qilu Evening News has experienced spectacular growth since its launch in 1988.  Comrade Deng Xiaoping inscribes the head of newspaper for it. It is the first newspaper of life type entering the market of Shandong Province. Through the reform and development of many years, the newspaper now contains 40 broadsheet pages of color every day, with 56 on Friday, and boasts a circulation of 1,000,000 supported by an annual advertising income of 280 million RMB.

This success has been founded on the mission of the newspaper and its publisher, which contains three "firsts", namely "1st class quality", "1st class circulation" and "1st class advertising revenues".

The Qilu Evening News insists on the correct guiding role of the mass media, serving people wholeheartedly. It has formed the unique style of running a newspaper. Since 1997, it has been chosen as "top ten newspapers of Shandong Province" for three years in succession. 

It has been confirmed as "demonstration unit of spiritual civilization of national press" by Propaganda Department of the CPC Central Committee for two years in succession in 1998 and in 1999.

Since 1992, The Qilu Evening News takes the lead in implementing reform in the newspaper circle of Shandong, setting up the new distribution mechanism and personnel mechanism progressively, forming the spirit of "competition, challenge, circumspect and cooperation".

Besides the main printing center in Jinan, The Qilu Evening News uses satellites to transmit editions and has 18 sub-printing locations in cities such as Qingdao, Yantai, Linyi, etc.

The Rural Dazhong Daily

The Rural Dazhong Daily is the rural edition of Dazhong Daily. In the past 55 years, for the purpose of serving the countryside, serving farmers and serving agriculture all the time, it propagates the route, guiding principle, policy of the party conscientiously, propagating scientific and technological knowledge actively, offering market information and ways to amass fortune, removing difficulties and alleviating sufferings for farmers wholeheartedly. With its authoritativeness, service nature, readability and practibility, The Rural Dazhong Daily has gained the enjoyment of readers and become good teacher and helpful friend for million of farmers who clad to well-off levels.

The Rural Dazhong Daily's content has three orientations: the guide newspaper of grass-roots cadres at rural level, the newspaper to help farmers to get rich, the information provider for township enterprises and agricultural enterprises.

The 4-page newspaper now provides important news, information, agriculture technology and life news. The newspaper quality, circulation and advertising income occupy the first place of national farmer's newspaper. It was chosen as top ten newspapers of Shandong Province in 1997.

Life Daily

Life Daily is the first morning newspaper of life type in Shandong Province. Started its publication on January 1, 1997, Life Daily has a circulation of 400,000 copies. As one of the top ten newspapers of Shandong Province, Life Daily is very popular for its service style and characteristic, and it is praised as a black horse in Shandong newspaper circle.

Since its launch, Life Daily optimizes the structure of readers constantly, and strengthens readers' proportion of high level. The social influence power is expanded constantly in 7 years.

The Mid-Shandong Morning News

Launched on July 1, 1999,  The Mid-Shandong Morning News is a regional morning paper for city dwellers. Based on Zibo, oriented towards the whole country, it is the most popular newspaper in middle region of Shandong. Its daily circulation copies top 100,000. The Mid-Shandong Morning News provides news about life, sports, China and the world with distinct characteristics.

Economic Herald
 
Sponsored by Dazhong News Group, Economic Herald is the leading business newspaper in Shandong. With luxurious, reasonable, fashionable and practical style, it sets the reader scope of administrators, operators, policymakers and investors of the economic organizations above middle levels, the leaders in government bodies, and the white collars. Economic Herald regards making the mainstream media of 21st century as the objective, and taking "reason, individual character, public trust" as its key values.

Junior Reporter

Sponsored by Dazhong News Group, Junior Reporter is the only journalistic periodical for teenagers approved The State Press and Publication Administration.

Aiming at representing school life, teaching news knowledge, raising writing ability, watching and thinking abilities and social abilities, Junior Reporter is rich in journalistic characteristic, literature, knowledge, interests and service. It is praised as "future reporter's cradle". Its unique format, exquisite printing, fresh and tasty design style make it create a new fashion among similar publications.

In 1995, the first junior reporter's news agency in Shandong Province is established. Up to now, over one hundred news offices have already established and the number of junior reporters reaches several thousands. Welcome to join the junior reporter's news agency!

The Youth Journalist

First published in 1941, The Youth Journalist is the first professional news periodical in China.

Holding the aim of publication in line with "creating the new style and new design, pursuing high taste and high quality", The Youth Journalist regards journalists, reporters and news writing fans as readers mainly, looking for novelty constantly in the content and layout of the publication. It has attracted large quantities of domestic and international well-knowns to become regular copywriters. Its academic taste gets the extensive approval of the press colleagues.

The activities of "top ten amateurish reporters contest" and "reporter's forum", etc., make its social influence expand constantly. The Journalism and Publication Daily has made omni-directional introduction and promotion of The Youth Journalist for 5 years in succession. The articles of the periodical are reprinted, quoted by other newspapers and periodicals many times. At present, this periodical has already taken the lead in realizing economic independence among similar periodicals. It also has succeeded in establishing a sub publication Junior Reporter.

Peninsula City News

Peninsula City News is a city morning newspaper in Qingdao. It is one of series of newspapers of Dazhong News Group. Undertaken by the branch office of Qingdao, it starts publication formally on August 9, 1999. Now it is the daily newspaper with largest circulation and coverage in Shandong Peninsular. It is the first choice for enterprises home and abroad to scramble for the peninsula market, especially the first-selected media in the market of Qingdao.

Peninsula City News is the newspaper with fastest growth in Shandong peninsula, which is praised as "creating the miracle in history of Shandong journalism" by The State Press and Publication Administration.

Peninsula City News implements the brand-new mechanism of management and has fixed assets of nearly 200 million Yuan. 

Peninsula City News takes the way that "handling affairs according to the news law ". The slogan to run the newspaper is to "represent the elegant demeanor of city and to taste modern life". It abides by professional ethics and news law, pays attention to news value and stresses news method, recovers news vividly in time, reproduces incidents accurately and objectively, and serves common people thoughtfully.


 

 


 

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